Social Media Stories Are Not Going Anywhere TikTok and Snapchat round out the five fastest-growing social media platforms of 2023.
TRENDS IN SOCIAL MEDIA INFOGRAPHIC PROFESSIONAL
Professional network LinkedIn is also experiencing a boost this year, with usage increasing by 20%. Numbers show that usage of Twitch has increased by 29% in 2023. But here’s where the latest social media trends prove otherwise. Though it has been around for over a decade, with the likes of Facebook and Instagram around, it’s seldom seen as an important marketing channel. Twitch is another niche platform that’s growing in popularity. In 2023, it’s listed as the fastest-growing social media platform (HubSpot, 2023). The newly launched social media app (in 2020) saw its total downloads surge in 2022, from under a million at the start of the year to 14.7 million by September 2022.
But the latest social media trends show there are a number of smaller platforms that are worth paying extra attention to.īeReal is one such platform. When done well, Facebook ads can be a lucrative marketing channel. Social Media Trends: Fastest-Growing Platformsīoasting close to 3 billion users, Facebook still reigns as the social media king. To encourage video creation, it now allows ads to be shown before long-form videos on its IGTV (Instagram TV) service, with 55% of those revenues going to creators (SCMP, 2020). Instagram is also boosting its video capabilities as views of its live videos jumped. Chinese ecommerce giant Alibaba says it plans to recruit and train video influencers to sell more through AliExpress, a sign that live video shopping is here for the long run. If you think this is just a fleeting trend, think again. Over four million live shopping sessions were held in Q1 2020 alone (TechCrunch, 2020). The trend of live video shopping has taken China by storm recently with consumers there flocking to online shopping sessions during the lockdown. Recent consumer behavior is certainly backing this forecast. With a massive market value of $42.9 billion in 2019, the industry is expected to grow 20.4% between 20 (Grand View Research, 2020). Video streaming, in particular, is one that has seen a demand surge. In response, many platforms are now offering more video features for businesses. Start Profiting From Your Social Media VideosĪlready a hit before the pandemic, videos have become even more popular during and after the lockdown. As a business owner, this is certainly something to consider including in your social media strategy-if you haven’t already done so. It’s more than likely that memes will continue to trend on social media in 2023. In fact, nearly nine in ten (88.1%) social media users in the US reported spending at least half an hour more on social media every day during the coronavirus pandemic. That’s when lockdowns were imposed and internet users turned to social media for their dose of, well, social. Perhaps uncoincidentally, its usage peaked in April with 28 million. Memes usage and mentions increased from 19.8 million in August 2019 to 24.9 million in July 2020, marking a 26% rise in just one year (Talkwalker, 2020). → Click Here to Launch Your Online Business with Shopify But it has been gaining popularity in recent times and very quickly too. The very first social media trend you need to know about isn’t exactly new and you don’t need to be social media-savvy to have heard of it. The Proliferation of Memes on Social Media Here are some social media statistics that you need to consider when deciding when to post your content.1. But in general, it’s important to keep your target audience in mind when deciding where and when to post. There are general guidelines that differ for each site. And the truth is there is no “one size fits all” answer to when you should post. We have done our homework when it comes to the best times to post on social media. So, even if you are putting in the time and effort to craft informative blog posts, tweets with just the right message, or Facebook posts that inspire more than just page likes, you still are not getting the most exposure you can out of social media. If you are sending out your message and nobody is there to see it, you are that proverbial tree falling in the forest you did not make a sound. Timing is everything, and that statement especially holds true when it comes to posting content to social media. What’s going wrong? When you are posting on social media could be as important as what you’re posting. But you’re still not reaching the audiences you were hoping to attract.
TRENDS IN SOCIAL MEDIA INFOGRAPHIC HOW TO
You’re learning about search engine optimization and how to improve your rankings. So, you jumped on board and you’re posting and tweeting. Social media is simply unavoidable these days. These social media statistics are important to keep in mind when planning out your content marketing strategy.Ī strong social media presence is key to successful marketing in 2018.
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